Jägermeister

We are proud to announce that starting August 7, 2025, Tridens will serve as the official pan-Baltic distributor for Courvoisier cognac, one of the world’s most prestigious cognac brands.

This partnership further strengthens Tridens’ premium portfolio and reinforces its commitment to delivering world-class brands across the Baltic region.

“We are truly honored that Glen Grant Limited t/a Campari UK has selected Tridens as their pan-Baltic distribution partner for Courvoisier,” said Janno Hert, CEO of Tridens Baltics. “

This collaboration reflects our strong market expertise, strong distribution network, and passion for representing brands of the highest quality. We are confident that together we can elevate Courvoisier’s presence in Estonia, Latvia, and Lithuania.”

This collaboration underscores Tridens’ dedication to strengthening premium brand portfolios and delivering exceptional value to consumers across the Baltics and partners all over the world.





Exciting News! We’re happy to announce our partnership with Mast-Jägermeister SE, one of the world’s most iconic brands, as the exclusive distributor for Latvia, starting from January 1, 2024!

Tridens is honoured to be entrusted with the distribution of Jägermeister in Latvia, building on our success story that began 1994 in Estonia and 2008 in Lithuania.

We distribute over 150 brands, and now, we proudly represent Jägermeister in Estonia, Lithuania, and Latvia.

In the words of our CEO, Janno Hert: “Consumers of established premium spirits brands expect constant inspiration and impulses. A clear focus is therefore particularly important to ensure long-term success. Together, we want to expand the close and trusting partnership based on common values. We look forward to using all our strengths to add many more exciting chapters to the Jägermeister success story in Latvia.“

Jägermeister, a premium herbal liqueur with a legendary recipe of 56 herbs, blossoms, and roots, has captured the hearts of consumers worldwide. It’s an honor to join hands with this iconic brand and continue its legacy of excellence.


We’re excited to take this journey with Jägermeister and bring you even more stirring experiences with this premium herbal liqueur. Let’s toast success, shared values and all the adventures that lie ahead!