Our story
At first glance, Tridens` maritime connection may look unusual, but when you get to know the story, it makes perfect sense.
Before founding Tridens, Juho Ojasoo, the founder of the company, was a professional sailor, travelling all around the world. Visiting different countries and islands was an everyday life experience for him. When he came back home – he came back to Tallinn, the capital of Estonia. The city breathes and lives seafaring since its establishment. The city has breathed and lived seafaring since its establishment and has served as a harbor for hundreds of years. The sea is what makes Tallinn, Tallinn.
Our symbol
It is only natural that the stylized trident serves as the company logo. The three-pronged spear is the weapon of Poseidon, or Neptune, God of the Sea in classical mythology. As the legend goes, Poseidon struck a rock with his trident, causing a sea to appear. Today these three prongs have a new meaning for us. They symbolize three key strengths of the company – marketing, sales, and distribution.
Why Tridens and not “Trident”? According to Mr. Ojasoo’s idea, the spelling and pronunciation of Tridens come from the original Latin word, while trident is only a derived English version.
Freedom of the sea. Power of the wave.
Those forces were the backbone of Tridens` idea from the beginning.
Our commitment to sustainability
At Tridens, as part of Kaupmees Grupp and in our role as a distributor, we see our mission as more than just delivering goods. We are committed to implementing sustainable practices that protects our environment and supports the communities we serve. Our annual sustainability report highlights Tridens’ initiatives and progress, including reducing our carbon footprint, minimizing waste, and promoting ethical sourcing. By integrating sustainability into every aspect of our operations, we not only create value for our stakeholders but also contribute to shaping a greener future.
READ THE KAUPMEES GRUPP SUSTAINABILITY REPORT 2023 (in english)
