At first glance, Tridens` maritime connection may look unusual, but when you get to know the story, it makes perfect sense.
Before founding Tridens, Juho Ojasoo, the founder of the company, was a professional sailor, travelling all around the world. Visiting different countries and islands was an everyday life experience for him. When he came back home – he came back to Tallinn, the capital of Estonia. The city breathes and lives seafaring since its establishment. The city has breathed and lived seafaring since its establishment and has served as a harbor for hundreds of years. The sea is what makes Tallinn, Tallinn.
It is only natural that the stylized trident serves as the company logo. The three-pronged spear is the weapon of Poseidon, or Neptune, God of the Sea in classical mythology. As the legend goes, Poseidon struck a rock with his trident, causing a sea to appear. Today these three prongs have a new meaning for us. They symbolize three key strengths of the company – marketing, sales, and distribution.
Why Tridens and not “Trident”? According to Mr. Ojasoo’s idea, the spelling and pronunciation of Tridens come from the original Latin word, while trident is only a derived English version.
Freedom of the sea. Power of the wave.
Those forces were the backbone of Tridens` idea from the beginning.